Turquoise Cottage | Happy Hours Rewind

Brief

Every day, hundreds of bars all over the world run the same old schemes of extending Happy Hours. Which brings one to the question – what does a bar have to do to stand out? In a space saturated with all kinds of ways to extend Happy Hours, Turquoise Cottage, a popular bar in Gurgaon, challenged us to make their Happy Hours stand out.

Solution

Instead of creating yet another way to extend Happy Hours, we came up with a way to rewind Happy Hours. We engineered a tweet-powered clock that moved backward when a tweet was sent using #HappyHoursRewind. The clock was installed at Turquoise Cottage where users kept Happy Hours going by tweeting why Happy Hours shouldn’t end and in the process literally turning back time.

Result

More than 250 tweets were sent that night. Which meant Happy Hours went on till closing because even at 12 it still wasn't 9!