Gatorade | Sweat It To Get It

Brief

For the India launch of Gatorade’s Sweat It To Get It campaign, the brand wanted to do something memorable.

Solution

With a special blend of electrolytes, Gatorade is meant to be had post-workout to replenish the water and electrolytes the body has lost. To drive this point across we created a special Gatorade vending machine that only dispensed a Gatorade if you had worked out. The machine worked by using thermal imaging to scan the user’s body temperature. If it was slightly higher, the machine dispensed a Gatorade. Thus making you Sweat It To Get It.