JM Financial Print Ads
A series of print ads conceptualized and written for JM Financial Services
Work
A collection of some of my favorite pieces of my work.
The stuff that got executed. Work that I’m proud of. A box of assorted chocolates, if you will.
Incredible India - The Website
A mammoth project nearly 2 years in the making, the revamped Incredible India website features a wealth of content across destinations, festivals, crafts, trips, and more.
Incredible India | Vist India 2023 Logo
Created a logo that encompasses everything that makes India incredible
Incredible India | A Cup of Siliguri
Highlighted the beauty of Siliguri by likening the city exploration to preparing a cup of tea
Kitchens of India | The Khansama
Recreated the atmosphere of the 18th Century India Kitchen through a Khansama and helped people rediscover royal, authentic Indian food on Facebook.
Shine.com | Lag Gayi Vaat
A series of films that show how you’re one inadvertent mishap away from losing your job.
Save The Children | #WhyTheGap
An Instagram challenge that asked users to highlight the privilege gap that exists between us and the underprivileged.
Social Content: Spotlight
Among the many pieces of social content created, highlighting my absolute favourites
Airtel Champions League T20 | Commentweeter
A live 'Twitter commentary' contest that gave twitterati a chance to become ESPN's official Twitter commentator for Airtel Champions League T20
Titan Watches | Nau Do Baarah
An animated film that brings out the importance of exchanging your old watch asap.
Gatorade | Sweat It To Get It
A special Gatorade vending machine that uses body heat generated post-workout as payment for a Gatorade.
Bharat Matrimony | BiwiHoTohAisi
A microsite that gave bachelors the chance to get a feel of what married life is like through a fun 'virtual-wife' experience.
Amazon TV Pitch
A pitch worth mentioning, because it is an example of what a creative team can do when given a thought-out, well-constructed brief.
Kingston | Earth Edition Drives
Special edition USB drives launched on World Earth Day that reimagine a polluted Earth as a USB drive.
Logitech | BuddyBoard
A keyboard ‘hacktivation’ built by Logitech that was a throwback to the 90s, arcade gaming and friendship.
Logitech | InstaVibe Test
A phygital activation that checks if your Instagram's vibe matches the Logitech Pebble's style quotient.
Turquoise Cottage | Happy Hours Rewind
A 'Twitter powered clock' that moves anti-clockwise every time someone tweets using #HappyHoursRewind, giving users the power to turn back time!
Scoopwhoop | The Voting Cursor
A special mouse cursor that reminds you of your duty to the nation.
