Logitech | InstaVibe Test

Brief

For the discerning millennial audience, Logitech had created the Pebble M350 - a stylish instagrammable peripheral. But Logitech wanted to launch it in a way that would be as stylish as it was disruptive.

Solution

To engage with an audience that considers social media as an extension of their persona, Logitech created the InstaVibe Test - a phygital activation that checked if an Instagram profile was stylish enough to match the Pebble’s own style quotient. Built in partnership with Facebook Inc., the contraption broke down an Instagram account into unique parameters, represented by each stage. Those who passed the test got the chance to take a Pebble mouse home.

Result

2.8 Million Earned Media | 70% stock sellout at Croma in 2 weeks | 223% increase in social engagement | 38% increase in brand search queries