Bharat Matrimony | BiwiHoTohAisi

Brief

Bharat Matrimony had a perception of being 'dull' and 'boring'. The ask was to flip the image and make it a ‘cool’ brand with a sense of humor.

Solution

Changing perception can’t be done with one campaign but we had to give it a great start. We kicked off this transformation with a microsite that gave bachelors the chance to get a feel of what married life is like through a fun 'virtual wife experience.